I like the aggression. This is how Apple has how always worked. Difference is these days you don't have the iconoclast high vis leader who's announcing these policies and a rationale. Just have Apple -- the machine -- doing it, same as it's ever done.

If Steve Jobs was still around there might be a PR blitz with some YouTube videos of him doing a very persuasive ad about why the EU is wrong. And why Apple is right. Hahaha! :)