It feels like there is an almost unprofessional level of snark in the way this is written. I assume Apple is banking on consumers siding with them on it but I have to wonder about the wisdom of doing that. The EU seems to be very unafraid to take on big tech, and i wouldn't want to be the company that triggers them to decide to make example to deter future malicious compliance.
I'm jealous as hell of the EU citizens that get such good protections. I'm sure it's a mixed bag like everywhere but my experience with activity tracking is that a lot of people do aggressively refuse tracking when given the choice... so I'd imagine other tech regulations have similar participation.
Even non-technical people understand that Big Tech is mostly foreign and under the laws of a country where at least one of the presidential candidates is promising a worse relationship with Europe.
The EU currently experiences a shift towards nationalistic and populist parties and that doesn't help big tech either. Apple and Google are known as tax dodgers.
In addition there are also people who understand the technical and economical details.
speaking as only one EU citizen but echoing what I'm pretty confident is a widely held sentiment, yes we're tired of having the rules of our digital spaces dictated to us by big tech and the times where companies can act like feudal fiefdoms is coming to an end, hopefully quickly.
Apart from getting things cheaper, there are multiple reasons from country to country (people prefer to not share private data, generic dislike for big tech, pirate party)