I hesitate to respond because the idea that Apple is a 3T marketing firm is moronic
Let’s not pretend Apple isn’t building the best consumer silicon in the world and the most secure and user-friendly consumer operating systems in the world. That’s not even considering their supply chain innovations.
Apple devices are superior to their competition in just about every objective measure.
Apple gained popularity long, long before they started developing their own silicon. Sure, they're doing nice things with their vast fortunes, but let's not pretend that's why they're perceived as a luxury product. It's all in the marketing.
You might want to let Jonny Ive know his design org never made a difference lol
Apple was in shambles before the iPod/iPhone. You think the iPhone succeeded because of marketing? You don’t think the fact that they made multi-touch displays easy to use was relevant to their success?
Apple products are so desired that people get resentful when they can’t afford them. Then they post moronic takes on HN from their Samsungs
Apple helped the masses, and the masses reward Apple by being the most valuable user base in the world
https://9to5mac.com/2023/09/06/iphone-users-spend-apps/