And the only roads in and out of your neighborhood leads directly to a Kroger. And there's barbed wire fencing surrounding your neighborhood. Meanwhile, deliveries being made to Kroger from distributors may only use Kroger-branded trucks, which cost at least 20% more. Oh, and that truck may only be serviced by Kroger-approved mechanics. Those mechanics can only buy parts from Kroger. Any totaled truck can't be parted out by mechanics and MUST be recertified by Kroger.