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>There is nothing "cool" about it.

Not now of course, but I think that they lost their way mostly after the first decade.

For the first decade they launched a bunch of services that were so much better than anything else it seemed like sci-fi, and they did so without obtrusive advertising or shady tracking.

Even Chrome was cool, to outcompete Microsoft's browser on Microsoft's OS seemed impossible back then but chrome was just so much better than anything else that they managed to do it.

I think the extreme money-fountain from ads started the corruption, and the threat of Facebook created a paranoia inside Google that removed all the floodgates.



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