I don’t think Google is necessarily overrated instead I think they have some issues being both an advertising company and something else.
I look at them from an EU enterprise perspective. Back 10-15 when the big move into the cloud started Google was ahead of their competition. They had online office, and they still have some excellent services that are sort of unmatched by both Amazon and AWS in terms of managed backends like Firebase, but today they make up almost no enterprise sales. This is largely because they never managed to transition into a world where they could sell their products to enterprise. One part is their data and privacy policies which are an obvious issue the other part is support. One of the most important things Microsoft sells to Enterprise is support, and I don’t mean the stuff you and I get as private persons, I mean how their headquarters will call your CTO with updates when something goes down, how you have direct channels to get things changed like when teams was turned on by default instead of something your IT department controlled, or how you can even visit their Azure server centres and look at “your” server if you’re a big enough customer. This is why AWS sort of “lost” in the EU, because when they first entered the market they had the automated support similar to what Google has now, where you can talk to a useless chatbot and never get anywhere even if you’re paying them millions of dollars. Unlike Google, Amazon quickly adjusted and suddenly they had better support and EU compliance than Microsoft (who still can’t guarantee that only EU citizens ever work on the maintenance of their data centres where your data is stored).
The one place Google was a little different was in Education. They actually seemed to know how to sell that, but even here their advertising roots are now losing them deals. Because now there is a focus on how everything in Google education is shared with Google, and while that data might be valuable to Google it’s losing them all their sales in education, which also means they lose the data…
Unless Google somehow changes course, and becomes both an advertising company, and, a tech company, they are just never going to be relevant outside of advertising again. At least for Enterprise, but even as a private customer, you’re probably thinking twice about their products considering how many of them they shut down.
I think it’s a shame considering a lot of their products are very good and affordable, but is what it is.
I look at them from an EU enterprise perspective. Back 10-15 when the big move into the cloud started Google was ahead of their competition. They had online office, and they still have some excellent services that are sort of unmatched by both Amazon and AWS in terms of managed backends like Firebase, but today they make up almost no enterprise sales. This is largely because they never managed to transition into a world where they could sell their products to enterprise. One part is their data and privacy policies which are an obvious issue the other part is support. One of the most important things Microsoft sells to Enterprise is support, and I don’t mean the stuff you and I get as private persons, I mean how their headquarters will call your CTO with updates when something goes down, how you have direct channels to get things changed like when teams was turned on by default instead of something your IT department controlled, or how you can even visit their Azure server centres and look at “your” server if you’re a big enough customer. This is why AWS sort of “lost” in the EU, because when they first entered the market they had the automated support similar to what Google has now, where you can talk to a useless chatbot and never get anywhere even if you’re paying them millions of dollars. Unlike Google, Amazon quickly adjusted and suddenly they had better support and EU compliance than Microsoft (who still can’t guarantee that only EU citizens ever work on the maintenance of their data centres where your data is stored).
The one place Google was a little different was in Education. They actually seemed to know how to sell that, but even here their advertising roots are now losing them deals. Because now there is a focus on how everything in Google education is shared with Google, and while that data might be valuable to Google it’s losing them all their sales in education, which also means they lose the data…
Unless Google somehow changes course, and becomes both an advertising company, and, a tech company, they are just never going to be relevant outside of advertising again. At least for Enterprise, but even as a private customer, you’re probably thinking twice about their products considering how many of them they shut down.
I think it’s a shame considering a lot of their products are very good and affordable, but is what it is.