There's basically 2 classes of airline in Europe. "Low cost" airlines like RyanAir and Easyjet are constantly finding new ways to charge extra for service, while "traditional" airlines like BA are playing catchup by offering a slightly better experience.
The latest innovation of low cost airlines, as of a few years ago, is to charge for even the hand luggage in an overhead bin. You can only take a really small bag which fits under the seat in front without paying. BA haven't yet got to that level (although I'm sure they will with time). BA tend to be 30-50% more for the base ticket though - so you pay for it one way or another.
The latest innovation of low cost airlines, as of a few years ago, is to charge for even the hand luggage in an overhead bin. You can only take a really small bag which fits under the seat in front without paying. BA haven't yet got to that level (although I'm sure they will with time). BA tend to be 30-50% more for the base ticket though - so you pay for it one way or another.