EVs have so far captured the market for early adopters. The range limitations, early teething problems, and just lack of comfort of understanding how they work (is it on, is it not on, how far can I go, etc etc) only appeals to the early adopters.
My proof point in this is when I was renting an EV at Hertz a few weeks ago. The couple next to me were trying out an EV for the first time, and trying to select one. They couldn't figure out how to get the trunk open, there was no obvious button or handle (this EV only had a button on the key, which they hadn't taken from the car yet).
They were asking me a few questions as I just walked up to my car and started getting my stuff in it. They wanted to know which one they should take, how do they know if it's locked, etc. Many things which are not significantly, or any different from a regular car, but they understand that EVs are new, and they obviously weren't comfortable with the new.
So a "slowdown in growth", is somewhat to be expected as EVs make the transition across the chasm.
I'm embarrassed that i don't know this, I've read the book, but how is this properly addressed?
EVs have so far captured the market for early adopters. The range limitations, early teething problems, and just lack of comfort of understanding how they work (is it on, is it not on, how far can I go, etc etc) only appeals to the early adopters.
My proof point in this is when I was renting an EV at Hertz a few weeks ago. The couple next to me were trying out an EV for the first time, and trying to select one. They couldn't figure out how to get the trunk open, there was no obvious button or handle (this EV only had a button on the key, which they hadn't taken from the car yet).
They were asking me a few questions as I just walked up to my car and started getting my stuff in it. They wanted to know which one they should take, how do they know if it's locked, etc. Many things which are not significantly, or any different from a regular car, but they understand that EVs are new, and they obviously weren't comfortable with the new.
So a "slowdown in growth", is somewhat to be expected as EVs make the transition across the chasm.
I'm embarrassed that i don't know this, I've read the book, but how is this properly addressed?