This is a myth of tool creation and this line of thinking goes back to the earliest moments of human history. I believed the same thing for most of my career.
Tools unlock valuable opportunities and this becomes more true with superior technology. The opportunity for accessing value is not profit though. Profit only occurs when income exceeds expenses. The means to access income still costs money, such as Customer Acquisition Cost, whether those means are things like better tools or advertising. Superior software may reduce the time per customer transaction, cost per customer transaction, or increase the number of simultaneous transactions but its still those transactions that drive profit. The software is just a contributing artifact. Most of those transactions probably cannot occur without the help of some software, but without the business transactions the software is just an expense not making money.
Tools unlock valuable opportunities and this becomes more true with superior technology. The opportunity for accessing value is not profit though. Profit only occurs when income exceeds expenses. The means to access income still costs money, such as Customer Acquisition Cost, whether those means are things like better tools or advertising. Superior software may reduce the time per customer transaction, cost per customer transaction, or increase the number of simultaneous transactions but its still those transactions that drive profit. The software is just a contributing artifact. Most of those transactions probably cannot occur without the help of some software, but without the business transactions the software is just an expense not making money.