Are you aware of anyone experimenting with the automatic evolution of web pages?
For example, use genetic programming to periodically modify the page served up. Both pages are served up, A/B style, and the page which has the highest metric (eg. $ earned) survives. Repeat.
It would be interesting to see what the results are after an extended period of time.
Having played with genetic algorithms before, that is a hugely interesting idea to me. You would need to take special care on the types of mutations used though. I don't think it is possible to do it well at scale, but it would be very impressive nonetheless.
For example, use genetic programming to periodically modify the page served up. Both pages are served up, A/B style, and the page which has the highest metric (eg. $ earned) survives. Repeat.
It would be interesting to see what the results are after an extended period of time.