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Man, fonts sometimes really matter.

I've been pondering about calling your developers nasty names and what a dolt method is actually doing ...

Until I realized that they were DO-IT, UNDO-IT. <facepalm>



Bit of trivia:

The first Macs (or maybe it was the Lisa) had DO IT instead of OK. The people in the focus groups testing it got annoyed that they were being called dolts.


Not the first Macs, the work-in-progress Lisas they used for user research https://www.folklore.org/StoryView.py?story=Do_It.txt:

“Starting in the summer of 1981, Larry organized a series of user tests of the nascent Lisa software, recruiting friends and family to try out the software for the first time, while being observed by the Apple designers who recorded their reaction.

[…]

Finally, the team noticed one user that was particularly flummoxed by the dialog box, who even seemed to be getting a bit angry. The moderator interrupted the test and asked him what the problem was. He replied, "I'm not a dolt, why is the software calling me a dolt?"

It turns out he wasn't noticing the space between the 'o' and the 'I' in 'Do It'; in the sans-serif system font we were using, a capital 'I' looked very much like a lower case 'l', so he was reading 'Do It' as 'Dolt' and was therefore kind of offended.

After a bit of consideration, we switched the positive confirmation button label to 'OK' (which was initially avoided, because we thought it was too colloquial), and from that point on people seemed to have fewer problems.”




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