The destruction of Qantas as a quality airline is entirely driven by exactly the same MBA/shareholder-value bullshit that destroyed Boeing and others.
Financial engineers should be banned from operating businesses. They are not focused on the quality of the business, from which profits are derived. They work backwards from their financially engineered results to drive down "costs", even if those "costs" are entirely essential to the operation of the business.
Qantas (and its subsidiary Jetstar) are having to recover their engineering, customer service, and other "costs" to actually achieve the operating business that their expensive tickets require. Currently they are being priced out of operating in Asia, not because they have too expensive operations, but because their board and CxOs were entirely driven by shareholders, not the ongoing operation of the business.
Financial engineers should be banned from operating businesses. They are not focused on the quality of the business, from which profits are derived. They work backwards from their financially engineered results to drive down "costs", even if those "costs" are entirely essential to the operation of the business.
Qantas (and its subsidiary Jetstar) are having to recover their engineering, customer service, and other "costs" to actually achieve the operating business that their expensive tickets require. Currently they are being priced out of operating in Asia, not because they have too expensive operations, but because their board and CxOs were entirely driven by shareholders, not the ongoing operation of the business.