if "hostile environment for online businesses" means they aren't free to do as they please without repercussions and do have to implement at least the simplest and most basic consumer protection rules then yes, i absolutely feel well served.
you're picking out the cookie banner (which is annoying mostly because companies aren't implementing it properly) which is just a small part of a wealth of regulations which give us control over our data. and then you're ignoring all the other extremely valuable regulations that protect customers. and online shops are still able to make a profit here. they just can't completely abuse their customers as they please. yet. for the most part.
you're picking out the cookie banner (which is annoying mostly because companies aren't implementing it properly) which is just a small part of a wealth of regulations which give us control over our data. and then you're ignoring all the other extremely valuable regulations that protect customers. and online shops are still able to make a profit here. they just can't completely abuse their customers as they please. yet. for the most part.