This does highlight the gap between SOTA and business production. Google search is very often a low quality, even user hostile experience. If Google has all this fantastic technology, but when the rubber hits the road they have no constructive (business supporting) use cases for their search interface, we are a ways away from getting something broadly useful.
It will be interesting to see how this percolates through the existing systems.
I am at first just saying that search as PageRank in the early days is a ML marvel that changed the way people interact with the internet. Figuring out how to monetize and financially survive as a business have certainly changed the direction of its development and usability.
It will be interesting to see how this percolates through the existing systems.