Most people don't use LLMs. Of those that do most people just know they're using "ChatGPT". A slim minority care about the model.
In my opinion, not focusing on the model, focusing on the product, and focusing on positioning for normal users (free, fast, fine tuned in many languages, "easy"), is a better product positioning.
> In my opinion, not focusing on the model, focusing on the product, and focusing on positioning for normal users (free, fast, fine tuned in many languages, "easy"), is a better product positioning.
Does google agree? doesn't the fact that they're so deliberately creating user-focused branding for different models (ultra, pro, nano) show they also see the value in the differentiation?
I can't speak for Google, and must emphasise that these are personal opinions. However I'd say that this entire marketing push is mostly for the super-engaged early adopters, not targeted at the general public. Looking at the YouTube videos, the more they seem to be targeted towards a general audience the less they mention these specifics. So, I suspect that the Ultra/Pro/Nano branding will mostly be used on the advanced Bard product that they speak about in the launch blog post, and on the APIs available to developers.
people don't see a difference between model and product, they think "gpt3 is ok", "gpt4 is great", "bard is like gpt3"
it's not the consumer's fault when the business has a positioning mistake, the business has to try and win the consumer back