To me your arguments seems to be sound. What is 'scary' is seeing some prices out there. They are very low. I was looking at mixpanel pricing (https://mixpanel.com/pricing/) lately. A game changer should be able to provide more than those fees per month. Especially in the analytics sector that needs solutions like crazy. I mean, a decent consultant makes 1 k per day at least, why? Are start ups asking themselves about the value they provide or they want just to hit it big: become valuable only because serving millions of people?