I really want to keep http but replace html and js with something more strict, lighter, secure and safe by design, that would prevent the use of targeted ads like it's possible in HTML.
I understand that companies might probably not use something else if it's harder to put ads because they could not make money, but there are still a lot of use cases where companies will prefer having a technology that's safe.
The law is evolving which means targeted ads will not be viable anymore.
Also, maybe a lot of internet media companies, including reddit, instagram, etc need to rethink their business model, why don't they try to sell news article through a platform like netflix?
I still don't understand why media companies are able to make money over content they never make on internet infrastructure they did not build, this baffles logic.
> [...] replace html and js with something more strict, lighter, secure and safe by design, that would prevent the use of targeted ads like it's possible in HTML.
You can't do that and still have a useful system. You'd have to start by neutering basic functionality like inline images, and when that turns out to not be enough (because ads can also be just text), you'd have to go down the path of censorship.
You can't do that because the ability to fingerprint (and thus track) user-agents is not an oversight in the design of the web (although third-party cookies did help kickstart the current trends), but a fundamental property of the universe - every existing "thing" radiates information, and our means to collect and process it are developing faster than our understanding of what needs to be done to conceal it.
> I understand that companies might probably not use something else if it's harder to put ads because they could not make money, but there are still a lot of use cases where companies will prefer having a technology that's safe.
You can try measuring commercial support for Gemini[1] to get an indicator of how valuable your proposed technology would be for companies. The current network effect of well... the network, is way too strong.
> Also, maybe a lot of internet media companies, including reddit, instagram, etc need to rethink their business model [...]
They don't need to rethink anything at all while what they're doing right now is 1. profitable, 2. legal, and 3. even when not exactly legal, the fines continue to be smaller than the profits.
> The law is evolving which means targeted ads will not be viable anymore.
Pretty much this, you can't solve social/political problems with technology. We could use a simpler/safer web, but the cost of switching outweighs the benefits. We could build better privacy protections into the core of our technology, but we will keep finding ways to leak information and fingerprint behavior.
The problem with Manifest v3 is not what Manifest v3 allows and what it doesn't, the problem is that Google are in a position to unilaterally force it, and antitrust no longer seems to be a thing.
The only real change we can hope for is a social/political change.
The popular move is already untenable: just let Google piss all over the Web and take it as theirs?
It's generally the ignorant and apathetic folks creating what's popular in the first place. If people had standards and gave a damn, they'd make better choices.
Isolating threats in the network is a legitimate strategy; it's the primary means to block spam on the Internet. Google may as well be spam given the industries it's in.
I understand that companies might probably not use something else if it's harder to put ads because they could not make money, but there are still a lot of use cases where companies will prefer having a technology that's safe.
The law is evolving which means targeted ads will not be viable anymore.
Also, maybe a lot of internet media companies, including reddit, instagram, etc need to rethink their business model, why don't they try to sell news article through a platform like netflix?
I still don't understand why media companies are able to make money over content they never make on internet infrastructure they did not build, this baffles logic.
HTML is way too permissive.