This is the tragedy of Musk’s poor self control: there’s a fair chance a Jeep exec is nutty about something, but they’re smart enough to keep their mouths shut and not turn away customers. If he just stuck with the standard Republican mainstream, it’d be fine - everyone assumes rich dudes are voting for the people giving them tax cuts - but he just can’t stop publicly supporting wildly repulsive things which force people to ask whether they can stomach giving him money. The bar is so low and yet he can’t stop tripping over it…

Unfortunately now that Musk is ruler of one of the world's largest communication platforms it's becoming extremely difficult to ignore his increasingly polarized views. And even if you avoid them, other people will not.