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The combination of difficult + genius is a pretty standard deal. At a certain level of brilliance, it becomes challenging to communicate ideas, or more importantly, their implied value proposition to the business. Much of the time there is also some ego conflict on the team that evolves into a vicious cycle that requires superhuman reflection to unwind.

For me, the best hackaround for friction is a demo. If I want to prove a controversial idea to the team, I build it first in my own time and then show it. Talking about and planning to do big scary things is 99% of the drama source in my life. Sometimes the demo goes off rails too, but it has a much better chance.

After doing this for a while, I still believe the most potent off-hand mastery that a genius technologist could obtain is the sales pitch. Treating your team members just like your customers and hacking their brains into wanting what you propose is the ultimate skill - if you can pull it off. If you can't convince your team regarding your idea, it may not matter how brilliant it is. Dragging 10-20 horses to water is mostly infeasible for one person to accomplish without reaching for cartoon villain tactics (which would ultimately kill the whole business).

I've done the sales pitch a few times. My go-to trick is to present 3-4 options, one of which is the option I want the team to really go with. The other options are framed in such a way that everyone feels super smart picking the one I wanted all along. Carefully-crafted options can move mountains.




I thought I was the only one that built demos on my own time from sheer desperation.


someone with experience right here




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