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We're talking about web design.

If we consider art .. sculpture and painting do require planning, preparatory sketches or a maquette. Design thinking allows us to build and solve.




I don't see any obvious reason why design should come to mean pure aesthetics in this particular domain, and even if we do, what word is left to mean actual design work in the traditional sense of the word?


It doesn't mean pure aesthetics .. the way something looks affects it's affordance.




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