A charitable interpretation could be that a rising tide lifts all boats. Syrus/Wasmer may sincerely believe that WASIX contributes to the rising tide, and it will therefore benefit Wasmer and all other Wasm-related ventures alike.
Under this interpretation, there would still be a financial incentive, but it would not be underhanded.
Under this interpretation, there would still be a financial incentive, but it would not be underhanded.