It's not just a "growth" mindset; it's "this quarter's growth" mindset. Short-term goals that give short-term results while making long-term results predictably worse. Not a problem for a particular executive: they will move on to work on something else, and are not going to be hurt by the fallout.

But if this strategy underperforms as badly as we as customers feel it does, it will eventually drive its perpetrators from the market. If they think that their positions are unassailable, let them remember how the unassailable GMC and Ford felt in 2000s.