Here's the Hollywood Reporter, adding context to an article about how the Barbie movie didn't do well in Korea:
'But in Korea, a country where gender disparity and anti-feminist backlash are prevalent, the film’s focus — albeit uplifting — on female empowerment may have sparked discomfort and even fatigue.
“Given how gender has been politicized and became a polarizing issue in Korea in the past few years, young people seem to be easily exhausted by discussions around gender,” says Kang Yu-jeong, a professor of Cultural Contents at Kangnam University in the city of Yongin. “It’s such a sensitive topic for the younger generation — the film’s main target — that they want to avoid it entirely.”'
'But in Korea, a country where gender disparity and anti-feminist backlash are prevalent, the film’s focus — albeit uplifting — on female empowerment may have sparked discomfort and even fatigue.
“Given how gender has been politicized and became a polarizing issue in Korea in the past few years, young people seem to be easily exhausted by discussions around gender,” says Kang Yu-jeong, a professor of Cultural Contents at Kangnam University in the city of Yongin. “It’s such a sensitive topic for the younger generation — the film’s main target — that they want to avoid it entirely.”'
https://www.hollywoodreporter.com/movies/movie-news/why-barb...
The situation is pretty extreme. E.G. https://news.sky.com/story/plastic-surgery-south-korea-faces...