Very early google was full of passion and people that wanted to build cool things for users. There was a passion where building things that would surprise and delight users.
The process when this changed was slow but I think started 2008-2010 where passion for building something was no longer what drove people but instead the promo-process, having impact and moving the needle became what drove people. Not passion but promo-process changed the culture dramatically over time.
Me and friends used to call it the LPA cycle. (L)aunch, get (P)romo, (A)bandon and switch team. And towards the second half of the 2010s it became a de-facto rule. Once something launches with a big fanfare, after next promo-cycle almost l5 and higher engineers leave to chase their next promo in a different team.
You can see this over and over after ~2015. High velocity and innovation until launch and shortly after it grinds to a stop. very sad to see this change from early google.
The process when this changed was slow but I think started 2008-2010 where passion for building something was no longer what drove people but instead the promo-process, having impact and moving the needle became what drove people. Not passion but promo-process changed the culture dramatically over time.
Me and friends used to call it the LPA cycle. (L)aunch, get (P)romo, (A)bandon and switch team. And towards the second half of the 2010s it became a de-facto rule. Once something launches with a big fanfare, after next promo-cycle almost l5 and higher engineers leave to chase their next promo in a different team.
You can see this over and over after ~2015. High velocity and innovation until launch and shortly after it grinds to a stop. very sad to see this change from early google.