When there is such a huge scale difference between the entity that causes harm and the person/group harmed, it just doesn't register. E.g. if you wanted down the sidewalk and inadvertently stepped on a cockroach because you were thinking about something else, you'd probably not even notice. If the cockroach's relatives confronted you as a horrible, evil entity hell-bent on destruction, you'd probably not have even conceived of any damage you were doing; you feel innocent, maybe even offended. And you were busy with something huger and way more important! You were on your phone negotiating a really important business deal, what the heck is a cockroach to you?

Big companies steamroll people all the time. Least of all their worries is the privacy and security of people they don't make money from.