Yes Google is still less diversified than its peers. Cloud and YouTube (edit: and Pixel phones?) are profitable afaik. The overall tech market has matured is what I meant; it's no longer time to loss-lead everything.
I'm not into watching streaming services or TV for that matter, but that would be news to me. Does YT now produce own exclusive content? I think they don't 1. to keep content producers running their stuff on YT rather than acting as competitor 2. to avoid yet another reason for antitrust action (ie. the bad looks of extending their monopoly)
Cobra Kai started on "YouTube Red" which I think was renamed "YouTube Premium"
Then it went to Netflix where it became a big hit.
There was another show I liked named Ryan Hansen Solves Crimes on Television. They constantly broke the third wall making fun of YouTube Red being confused with some kind of adult content service.
HBO is paid programming with product placement at most, and NYT sells subscriptions that actually bring in the majority of their revenue. If it were 90% ads, I'd say yeah they might want to reconsider that.
YouTube has its own content while Search ofc doesn't, and its advertising model is different. I wouldn't lump it in with Search. But still, they've decided ads aren't enough and they need YT Premium subscriptions.
It is not. Think about it. Diversification ensures that if one of your assets degrades in value, you have an unrelated asset that can still do well. Back to Alphabet, if ads revenues disappears overnight, Youtube becomes a dead project. Simples
At least they have alternate ways of selling ads, though. For example there has been a lot of talk about how their search business ads are threatened by LLMs that answer questions directly instead of giving search results that include paid placements, etc. But even if that happened, it likely wouldn’t affect YouTube ad revenues much.
Is it? If some new thing came along tomorrow that made Google's ad exchange obsolete, they could still sell ads on YouTube using whatever the new thing is. Or if YouTube became untenable, they'd have the ad exchange.
In 2022, premium subscribers accounted for a bit less than 9% of YouTube's audience (and 67% of premium subscribers were in the US), according to this:
No data for this, but I feel like 9% is less than they expected after 5 years of the "frustrate and seduce" strategy, which is why they're even going after ad-blockers now. If anything, they look frustrated. But they probably had to do this.
Why would they want people using an ad blocker to even use the site that much though. They’re denying them revenue while costing them. I mean it’s great as a user but as a service there’s not really much upside.
YouTube didn't seem to mind so much before. Maybe they wanted to keep those users' attention on YouTube instead of elsewhere. Now they're a lot more focused on the profits, which is fine.
I was about to correct you about GCP profitability, but I just looked it up, and TIL that GCP became profitable for the first time in 2023 Q2. Interesting.
Which is precisely why profit is a red herring. What matters is market share (which for GCP is still 10%, not amazing but gradually increasing) and, ultimately, revenue growth.
