A company or project starts with just one or two people finding an issue with an existing product and building something new. That's how we benefit as a society and why open source is such a successful model.
In the AI world it has never been easier to take an existing model, augment it with your own data and build something new. And there are so many communities supporting each other to do just that. If everyone was so defeatist we never would have the ability to run models on low end hardware which companies like Meta, OpenAI have no interest in.