The challenge that they’re up against is, nobody wants to pay for “normal” non-targeted ads. The death of normal ads was called the “adpocalypse” and it took down some pretty major web properties who didn’t adapt. Dr Dobbs Journal was one of them.
If a feminine hygiene company has to show non targeted ads to 50% men, who benefits? They have to advertise more than twice as much, Facebook can't charge as much, and I get weird irrelevant ads that make my experience worse.
