Techmoan has a review of this that's upcoming (it's on early release for Patrons), since they have released cards for the Beatles and Queen.

It seems like a pretty well-thought out system!

Thanks for the link. Seems like a well built ecosystem. The pixel art pairing with the card/audio is a nice hardware touch.

On one hand, feels like extra work to purchase and duplicate existing Spotify lists.

On the other hand, I’m attempting to keep my kids in “physical” world as much as possible. This is the best solution I’ve seen for audio. Could be worth some ongoing dollars.

Have your kids enjoyed it? Any sense of how often you’ll be buying new cards?

We bought about half a dozen to start with. We have a few more on some Christmas wishlists shared with family and there will probably be one in the stockings.

So far it's been popular. Not an every day toy yet but it is becoming more popular. My oldest is well under 5 years old so I imagine they have a few years to really grow into some of the rest of the content.

We originally got it as another option for some kind of media that wasn't always too high-energy as we got later into the evening. We're trying to ensure they don't stay glued to the TV until just before bed. They like having this as an option alongside books or other music. They haven't really figured out or cared for the streaming media content. We use it as a night time noise maker and nightlight for one child.

I do get it's kind of weird buying content based on nfc tags. It really showcases the hyper-drm landscape for this content. But in the end it's a decently built and high quality product that's incredibly smooth for a child to operate.

All makes sense. I currently use the Hatch for bedtime light and noise. Don't feel any need to replace it.

I'm picturing this as more a daytime thing. Kiddo is likely too young to appreciate the "choose yourself" aspect of it, so I'll revisit around age 3-5.