"Value-based pricing" is a code word for "reach into your customers' pockets and steal the spare change". It's the end game of monopolists, actual or wanna-be, and it's a good way to burn literally all of your goodwill as quickly as possible.
I completely agree and I've been trying to shout from the rooftops how this kind of greed inherently prevents banking value in your "brand" which means you'll only ever be one mistake, incident, or bad news story from a bunch of angry customers. This puts exactly the same pressure on a company and product as only shipping "barely good enough" functionality (which makes sense since you're ratcheting up the cost with this exact balance in mind). My take is that this is a really bad trade for a saas company/team trying to build for anything except short term.