It's real. The Internet Archive captured this page.[1] First seen September 16, 2023, and archived several times.
This isn't some tiny company. CMG is the Cox Media Group, a major owner of TV stations, radio stations, and newspapers. They also do direct mail. Their innovation was to combine all their media into a unified marketing machine, which began in 2009.[2]
Their pitch:
Active Listening can make that happen for you! We know this sounds like something from the future, but we are there! We can customize your campaign to listen for any keywords/targets relevant to your business. Here is how we do it:
Create Personas: We create buyer personas by uploading past client data into the platform.
Identify Keywords: We identify top performing keywords relative to the type of customer you are looking for.
Tracking: We set up tracking via pixel placed on your site, so we can track your ROI in real time.
Listening: Active Listening begins and is analyzed via AI to detect pertinent conversations via smartphones, smart tvs and other devices.
Analysis: As qualified consumers are detected, a 360 analysis via AI on past behaviors of each potential customer occurs.
Create a List: With the audience information gathered, an encrypted evergreen audience list is created.
Re-targeting: We use the list to target your advertising via many different platforms ...
