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Yup.

Don Norman got a lot of blowback from designers, when he published The Psychology of Everyday Things (which was changed to The Design of Everyday Things).

He even wrote a sort of “let me explain” follow-up book, called Emotional Design.

But I am actually going through exactly this, right now. I just got off a Zoom call, with our designer, because the first batch of test users couldn’t figure out that there are action buttons.

Many designers want users to admire the UX; not use it.



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