Word. I work for a reasonably large online retailer that fancies itself a "tech company" and you'd be amazed at the pushback I kept getting for insisting on a proper test infrastructure for their mobile apps - dependency injection for mock API endpoints with captured data, fuzzing to capture UI weaknesses and the like. But no, they need to go fast because... well, because their product/market fit isn't that stable and they're using "data driven" decision making to justify chasing one rabbit after another to try and juice the stock price.
It's also really hard if you don't do it right from day 1. You'll be spending substantial developer time to put things in place and achieve minimal coverage which means the positive results might not materialize till much later. Worse, the positive result might just be slowing down the rot and you'll never be credited by much of the org for things not having gotten worse. Even worse, if you get replaced by a yes-man who stops enforcing testing and clean up, a temporary "boost" will happen. It's all totally broken and it's honestly burning me out about this industry.