They are a younger company than these other providers. Microsoft, Google, and AWS had their own growth pains and disasters. Remember when Microsoft deleted all the data (contacts, photos, etc) off all their customers Danger phones by accident and had no backup. Talk about naming their product a self-fulfilling prophecy.
> AWS was the public release of tooling that amazon had been bulding for almost 20 years at that point.
No, even at the onset AWS was an entirely-from-the-ground-up build. The only thing it could even be argued to sit on top of was the extremely crufty VMs and physical loadbalancers from the original Prod at that point, and those things were not doing anybody any favors.