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Virtually no-one upgrades their phone every year. For the US you're looking at about 2-10% depending on which poll you believe.


Even 2% I would not call "virtually no one". 232 million iPhones were sold in 2022, 2% of that is still 4 million iPhones.

However looking at another survey of specifically iPhone users I see as high as 36%.

Going further, of those that upgrade every year how many of those are getting the highest pro models?

Or are subscribed to Apple iPhone Upgrade Program. Even if they are a lower portion of the population they are a consistent and important part of the population.




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