Mozilla needs new leadership, one that is focused on building the userbase, rather than lining their own personal pockets and riding it into the ground. The chair of the board receives 3x the salaries of the rest of the executive leadership combined[1].
There are so many ways that Mozilla the organization could do more to promote not just a browser, but the open web writ large.
Maybe a true fork, with key players in the tech community could set things on the right path. Firefox exists in spite of, not because of, Mozilla's leadership.
I'd say this is true of CEOs across almost all multi-million (or billion) dollar companies. I won't say CEOs aren't important, but they're not 100x the value of the median worker in a company.
CEO Mitchell Baker is even less involved with Firefox's direction than you imagine, which is probably a good thing. She's too busy playing TED Talk diplomat.
There are so many ways that Mozilla the organization could do more to promote not just a browser, but the open web writ large.
1: https://assets.mozilla.net/annualreport/2021/mozilla-fdn-990...