Sure, but that's not the part that matters. The innovative part is the recommendation algorithm that redefined what it means to "optimize for engagement".

I mean, YouTube, Facebook and Instagram are trying to hook you up on a dopamine drip so they can force-feed you some ads. TikTok is just pure crack that caught the world by surprise - and it's not even pushing you ads! Honestly, to this day I'm not sure what their business model is.