>>If they had found it to be useful for reliably solving one or more real, clearly-identified problems, they would start by talking about that, because that sends a stronger signal to a higher-quality pool of potential customers.
THIS
The most basic thing about marketing is the table of
| Features | Functions | Benefits |
If $THING_01 is actually useful, any competent marketer or salesperson will talk about the BENEFITS, right up front
(And the good ones will also provide info on the Functions and Features for the curious or extra diligent customers, but not obscuring the benefits even if the info is readily accessible).
The main thing about marketing & selling is touting BENEFITS TO THE CUSTOMER.
"$THING_01 will make you sexier!!"
Not how it makes you sexier.
If they are talking about the feature of $THING_01 without also talking about the functions and benefits, they either have no benefits (and maybe even no function), or don't even understand their product.
Either way, do you really want to spend time and/or money on that company?
THIS
The most basic thing about marketing is the table of
| Features | Functions | Benefits |
If $THING_01 is actually useful, any competent marketer or salesperson will talk about the BENEFITS, right up front
(And the good ones will also provide info on the Functions and Features for the curious or extra diligent customers, but not obscuring the benefits even if the info is readily accessible).
The main thing about marketing & selling is touting BENEFITS TO THE CUSTOMER.
"$THING_01 will make you sexier!!"
Not how it makes you sexier.
If they are talking about the feature of $THING_01 without also talking about the functions and benefits, they either have no benefits (and maybe even no function), or don't even understand their product.
Either way, do you really want to spend time and/or money on that company?