I suspect it's going to be like Blockchain for awhile; companies are going to start rebranding themselves as "AI-first" or "AI-powered" just like camera companies [1] and iced tea companies [2] were doing with Blockchain back in 2017.

I guess that's the price of progress; some entity invents/refines a cool piece of tech, people speculate about the future of that tech, and then they wonder why Company X isn't fully utilizing that tech.

[1] https://en.wikipedia.org/wiki/KodakCoin [2] https://en.wikipedia.org/wiki/Long_Blockchain_Corp