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I think it's more like defence of investment. They have spent tens of thousands of money, time, knowledge on this brands ecosystem of devices and software. It's not just airpods it's the phone, watch, desktop, laptop, all the software purchased over their lifetime and the identity that goes along with it. In deciding to leave there's also future costs of moving to something more free but "worse".

The pain needs to be way greater than the cost of what they have invested. In a way they are not captors of peoples freedom but bankers who hold people's time, effort and money. Even with OP's case I can almost guarantee that whilst he might consider moving away from Apple because of his bricked laptop, he won't - he will side with his investments. Leaving this ecosystem would also cause psychological pain - its very hard to tell oneself that "I was wrong".

The genius is that Apple makes good stuff and they know that what they make "just works" and it all works great together and people will invest not only money but their very selves in the company. The company is the world biggest tech company for a reason.




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