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Selling is harder than building. At least for a builder. Go out and sell, even before you build.


How do you sell when you have nothing but words?


Customer development, there are millions of pages written about it.


+1. No matter what your product is. Founder should be able to sell.

No one will sell your product better than you.


Honest question: is there a situation in which you can identify a deficiency in your selling ability (as a founder) that subsequently makes sense to delegate to someone else?

Obviously, if your product doesn't sell, then your story isn't working. But what stories are out there where the founder didn't do the best job selling and someone came and crushed it as a chief member of the exec or early sales effort?

Forget big famous companies - what about the folks here?


Oh my GOD, could not be further from the truth.

Jobs + Wozniak. Neither of then would be successful on their own no matter how big geniuses they were.


You're not saying anything that disproves the GP.

Both Jobs and Woz were founders and understood some level of technical detail of everything, at least in the early stages. GP is talking about the equivalent of Woz building all the engineering from 0 by himself, then going out and finding Jobs and saying "hey sell this for me please, thanks" which isn't what happened by any stretch.


i'm definitely a builder/creative type but have found that selling is kind of enjoyable. as long as you approach it as, i'm going to talk to these people so i can hear about their problems. i enjoy hearing about peoples' problems and thinking about how i can help.




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