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Why do project managers always insist adding chat to the app? I wonder if anybody uses the chat feature at all. Personally I find the integrated chat in every util useless waste of resources.

Also a further fragmentation of communication platforms for any collaboration simply makes me not want to collaborate unless I'm paid handsomely to use the yetannotherchatplatform. (just finishing some project and getting rid of several chat platforms i was forced to use because of them)



This one might make sense for production crew. Easy reference of specific clips/shots, maybe lossless video clip transfers, things like that


It's common to have external crew, who might not be on your team's Teams/Slack.


or who might not have access to the video cuts at all. Maybe a costume artist or a person organizing the catering does not need (or should not have at all, from an IP protection standpoint) access to the video clips, cuts. And you are back to the multiple chat apps (at least the producers/managers/organizers however they are called in that industry), or the limited access service accounts to the team's Teams/Slack with dedicated channels.

Though I guess the productions recorded with an iPhone might not have so big and logistically complicated crew. But back to my original point: I think these small projects are organized on other, more personal channels already, so the in-app chat is redundant. For larger projects, like those I was pondering in the previous paragraph: they are already beyond this in-app chat, so the in-app chat is redundant.

I think these in-app chats are very rarely used, and are generally not worth the effort to develop, or from a user/organization standpoint to learn and adopt. (Not to mention the closed nature of them).

And this does not want to belittle this app and its chat feature, I'm just generally wondering about the phenomenon this app has particularly made me think about.




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