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For Saudi Arabia, sport is the new oil (thehindu.com)
1 point by _delirium on Oct 8, 2023 | hide | past | favorite | 1 comment


very sound investment by MBS - the modernisation of Saudi Arabia is both an internal and external strategy. Getting involved in the world's most popular sport is going to be a more effective way of projecting soft power than any trade deal or political announcement.




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