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> but for most people it's just "linux command line tools"

the complaint that stallman had for the name `linux` instead of his preferred `GNU/Linux` had this consequence because the people who own linux chose not to adopt his preferred branding.

Branding and marketing is really important, no matter what the field is. Especially for consumers who tend to be clueless most of the time about the underlying technologies. It's why Intel's genius is not only in processor design, but the fact that they foresaw the issue, and started marketing the "Intel Inside"(tm) branding, which put them on the table from a consumer perspective.



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