> I agree [search] is getting worse. I disagree that it was ever good
I disagree with this disagreement, and can see it getting worse, and given it seems the search was intentionally punishing sellers for anticompetitive reasons, I'd be interested in seeing if Amazon can present a convincing explanation otherwise.
> They have claims that some algorithms push sellers down. I actually am interested in seeing that explored more.
That does indeed seem like anticompetitive behavior, I'll wait to see if Amazon has a convincing explanation for it that fosters competition vs. stifling it.
> My "excuse" of the favored vendor clauses existing is, I confess, largely sour grapes that that is allowed at all.
Turns out, it isn't in this case (hence the suit). Makes sense, this also seems anticompetitive. I'd be interested in seeing if Amazon has a convincing explanation for how this fosters competition, vs stifling it.
> Can they show that losing a preferred location will lead to reduced sales for a vendor? I'd be shocked if they couldn't. The question there is why did Amazon do it?... If we want better rules around that sort of thing, I'm all for that.
The answer is explained in the complaint. I'd be interested to see if Amazon has a convincing explanation for how this fosters competition vs. stifling it. And as for the rules, turns out we don't need "better" ones, as the existing ones seem to be enough (hence the suit).
We'll see. I don't know how to agree with search ever being good. I remember back in 1999 (literally) getting the wrong book on searches. And back then, it was only searching on books. Today, there is more that you are searching through, such that it is almost expected that results will be worse. And it will only get worse.
And note that I am making no real defense of Amazon here. It is frustrating to me that searching "PS5 controller" is largely results that I would not at all feel comfortable buying, at this point. What searches do you remember, "back in the early days" that were good?
And, really any search will reveal the actual "difficulty" here is that there is just too many hits. But can you really call out any of those as bad as long as you allow outside vendors? I'm not convinced. I don't want to buy from UPPERCASE vendor anymore than many folks do, but I see my purchase history has a ton of them.
So, again, this is a criticism of the case. They do pick apart many things that seem to have gotten worse. They rest a lot of their case on observations that Amazon themselves were chasing. Largely that the buybox is a huge driver of purchases. What they leave off is all of the behind the scenes that goes into that buybox. Most of it, unsurprisingly, is going to be based on costs to Amazon. This case is looking for twirling mustache villains looking to rob small vendors. But it is against a backdrop of an unusually large number of vendors that are all continuing to make money. In a field where Amazon is trying to optimize shipping and warehousing costs. Is it getting harder for people to do so there? Almost certainly. Is Amazon specifically retaliating against sellers? Maybe, but my gut is not likely.
I do appreciate the counter view that this is, in fact, a strong case. I have not seen evidence that convinces me of that. You keep saying it is "in the case," but that is our disagreement. The case is largely discussing the difficulties of being an FBA seller. One that many successful FBA sellers would be more than happy to tell you about. They have basically no evidence of Amazon intentionally mistreating any particular seller.
They have a lot of redacted comments about Amazon's analysis of their platform. But no hints that Amazon intentionally pushes sellers down. They have tons of details that having enticing offers at the top and in the buybox would be good for Amazon. Nothing hinting that they are trying to make it harder for any particular seller.
Even the anecdotes you will find online is that managing FBA is a full time job. Try managing a booth at your local farmers market. Just managing the booth is itself a job that you should probably look into getting specialized help for. This is no different.
I'm sorry, I couldn't find anything in your post convincingly explaining how each of the behaviors I listed fostered competition, vs stifling it, or that the behaviors described in the suit were entirely fabricated by the FTC, and so I haven't seen any evidence that this is, in fact, a weak case.
I guess we will see if Amazon manages to put forth any convincing defense of their actions, like penalizing sellers for selling cheaper elsewhere. That just doesn't seem to me like it fosters competition. And the idea that this conveniently happens totally by accident to the sellers who do so, seems ridiculously unconvincing. If your "bad search" conveniently happens to have the same effects as an anticompetitive business practice, I don't see that pretext standing up in court.
None of the things are shown to be purposely done to hurt sellers.
Specifically, most of the quotes from Amazon seemed to be analysis they were doing about the same points. X% of purchases happen in the buybox. Y% of purchasers don't make it to page 2. In both of these, it is easy to imagine that Amazon was doing what they can to increase those numbers. They would not be doing things to reduce purchases, which is largely implied by the malicious implications. (Indeed, most of that is the internet learning about "below the fold" which has been well known in retail for a long time.)
Stated differently, to counter your point, Amazon only needs to show that it is selling more from more sellers to claim that they are driving more competition and fostering competition. That is almost certainly going to be an easy thing for them to prove. They aren't punishing sellers by pushing them to page 2. They are increasing sales by getting more likely purchases onto page 1.
Do I think this is healthy? Not really. That more low quality things make page 1 is frustrating to me and feels unhealthy. Is it frustrating that Amazon can probably increase sales of a low quality thing by putting the Amazon Basics label on it? Yeah, it is. Question is if that is stealing more sales from sellers than the other low quality items are already stealing. (It also begs the question that the Basics label is low quality.)
> They aren't punishing sellers by pushing them to page 2. They are increasing sales by getting more likely purchases onto page 1.
are they, though?
I'm not convinced that it's a total coincidence that sellers who sell for cheaper elsewhere are being penalized in search results, especially if the excuse is that a multi billion dollar company which relies upon search can't do search.
And honestly, that seems anticompetitive to me, thus wrong and illegal, thus the suit.
> They would not be doing things to reduce purchases
I haven't seen any evidence the anticompetitive behavior in question would reduce total income in the long term. They would be doing things to punish sellers for selling cheaper elsewhere though, and seems like they are. That doesn't necessarily mean reducing purchases though, especially if Amazon has already copied the product and started selling their copy themselves. And whether it reduced some purchases (but not others) for Amazon is irrelevant, as they could easily be willing to threaten taking a tiny hit to punish competitors.
You keep coming up with pretexts for the anticompetitive behavior, but they simply aren't a more convincing explanation than anticompetitive behavior. It's like saying you didn't stab a guy, he just ran into your knife 100 times. Maybe technically possible, but not convincing, and definitely not more likely than maliciousness. If it walks like a duck, etc.
That "they aren't punishing" is what they would have to show. And, I don't know it, obviously, but that doesn't seem to unlikely to me. For this case, they have to have a command of "we want you to push these sellers to page 2." For defense, they only need to show that "we were instead pulling to page 1." That is why this feels weak to me. The defense feels too easily likely.
If they aren't reducing sales/income in the long term, then that is also a defense to "not fostering competition." If they are literally selling more, this is easy to frame in a way that shows more competition. And again makes the case a bit weaker to prove that they were hurting what has been growing on their platform.
If you think they will be able to prove this, great. The plausible defenses here are just overwhelmingly against it. The criticism of Amazon going to crap is that Amazon is turning into a Dollar store, as far as quality goes. And, yeah, it is. Is why you don't have people making a killing as suppliers to Dollar stores...
That the prima facie anticompetitive business practices (like punishing sellers who sell cheaper elsewhere) actually foster competition, rather than stifling it, is what Amazon will have to show.
It seems unlikely to me that they will be able to do so, especially with weak pretexts like "we aren't effectively punishing sellers who sell cheaper elsewhere, we're just rewarding those who don't", given how damning the anticompetitive behaviors in question are.
If you think they will be able to, great. The plausible interpretations of what we see are just going overwhelmingly against it.
> if they aren't reducing sales/income in the long term, then that is also a defense to "not fostering competition."
Definitely not. I don't see at all how that fosters competition to Amazon's marketplace. Especially since it seems Amazon is punishing sellers for selling cheaper in Amazon's competitors' marketplaces, which is, again, an anticompetitive business practice. Indeed, Amazon's sales here are irrelevant, because both a successful and a failing company can engage in anticompetitive business practices.
You are assuming they were punished by Amazon, and not just unable to compete in a busier environment. My gut will be that it is that it is harder to compete in the busier marketplace. As evidence, I gave "PS5 controller," a search that literally doesn't have what looks like a "from Sony" result on page 1. Heck, the number one sponsored result isn't even a controller!
What evidence have we been given that they punished folks? There is evidence that it is punishing to be lower in the search results. But this is the same for any leaderboard mentality. Am I punished by having more people ahead of me when I join a peloton race that is live with 2k+ people? Or am I just more likely to be on a class with competitive people when I join it live?
So, reframe your complaint. They don't have to show it isn't punishing to be lower in the ranks. They have to show that they didn't purposely drop someone in the ranks for punishment. Competition is, by definition, fierce. You expect most competitors to lose when the contest is "be top 5 of N", the more so as N increases.
Oddly, bike racing is a good one here. I bet early adopters of Peloton and the like found earlier races much easier than they do later ones. They can blame cheating, of course. And we should do what we can to eliminate cheating. But, at large, more competitors leads to fiercer contests and more losses. Pretty much period.
You are assuming they were unable to compete in a busier environment, and not punished by Amazon, as the complaint alleges. It sure would be a convenient-for-amazon coincidence if the ones "unable to compete" experienced any differences in their "ability to compete" as a result of Amazon's actions, after they sold cheaper on a competing marketplace. I doubt Amazon will be able to convince many people that it was a coincidence, versus what obviously appears to be anticompetitive business practices.
> What evidence have we been given that they punished folks?
What evidence do we have that the ones who listed cheaper elsewhere happened to suddenly be "unable to compete" in the same environment without any action by Amazon? Seems like a convenient coincidence. An unconvincingly convenient one.
We'll see what more comes out as far as communication goes, but more importantly, as far as disparate impact goes: given the data we'll receive as a result of this suit, we'll be able to tell statistically if there was any difference in treatment for sellers who sold cheaper elsewhere vs. not, regardless of pretext (suddenly becoming "unable to compete")
>at large, more competitors leads to fiercer contests and more losses. Pretty much period.
Perhaps. Amazon is fighting competition by engaging in anticompetitive business practices, and they're still around. Maybe there's something to that. If we want more competition to Amazon, then, that means we need Amazon to stop engaging in anticompetitive business practices.
Competition is fierce, worse when your marketplace is engaging in anticompetitive business practices.
I'm specifically not claiming that Amazon is incompetent. Plenty of smart people work there. I don't believe in the hyper competence that shutting down some sellers seems to imply. Happy to be shown I'm wrong; but there are other mechanisms that would easily lead to the same outcomes that just seem more likely to me.
As for evidence that those that listed cheaper elsewhere would see lower ranking here, I only need to point at what is largely merchants arbitrage for so many items on Amazon today. By and large, if you see an ALL CAPS seller, know that you can get that exact item cheaper on another site. (Honestly, by and large, know that Amazon is never the cheapest option. Never really claimed to be.)
For maximum amusement, I've personally seen Walmart boxes from some sellers that were evidently taking advantage of a local sale to make some money online. (Not just 1-2 dollars, mind. Beginning of covid had people stocking up on trampolines and whatnot to resell online. You could easily flip some of those for 100% markup in that market.)
Hopefully this whole suit doesn't take years. Would love to see a prediction market on it. :D
I disagree with this disagreement, and can see it getting worse, and given it seems the search was intentionally punishing sellers for anticompetitive reasons, I'd be interested in seeing if Amazon can present a convincing explanation otherwise.
> They have claims that some algorithms push sellers down. I actually am interested in seeing that explored more.
That does indeed seem like anticompetitive behavior, I'll wait to see if Amazon has a convincing explanation for it that fosters competition vs. stifling it.
> My "excuse" of the favored vendor clauses existing is, I confess, largely sour grapes that that is allowed at all.
Turns out, it isn't in this case (hence the suit). Makes sense, this also seems anticompetitive. I'd be interested in seeing if Amazon has a convincing explanation for how this fosters competition, vs stifling it.
> Can they show that losing a preferred location will lead to reduced sales for a vendor? I'd be shocked if they couldn't. The question there is why did Amazon do it?... If we want better rules around that sort of thing, I'm all for that.
The answer is explained in the complaint. I'd be interested to see if Amazon has a convincing explanation for how this fosters competition vs. stifling it. And as for the rules, turns out we don't need "better" ones, as the existing ones seem to be enough (hence the suit).