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This seems extremely weak, even by recent FTC standards. Just in the past 2 years we've had the following e-commerce changes:

- Shopify small store explosion

- Google search adding products DIRECTLY to the search engine results

- LLM vs Search Engine battle. Whoever controls the LLM controls the product listing.

- Temu & Shein exploding onto the scene. WSJ just had an article on this yesterday.

My real annoyance with the FTC is why they refuse to go after REAL monopolies that actually hurt consumers, such as Apple and their closed App Store.



> after REAL monopolies that actually hurt consumers, such as Apple and their closed App Store

I find this a funny comparison because Amazon and Apple are so similar in the business practices people complain about. Are you sure you're not just on the supplier side of Apple and the consumer side of Amazon?




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