You can disagree with him that it's the best language or that he didn't prove his case, but I don't see how he's offering a strawman.
I'm also not sure that translating without context is a meaningful. What language operates without context? Without context, what would the pronoun 'that' in your post point to? What does the phrase 'back to' mean without the associated physical metaphor? How would this be different from translating to and from German without context?
F is a concept of force and has a wide variety of English words that apply.
Mass is represented in English by the tokens: "the property of matter resistant to acceleration"
Acceleration is represented in English as the change of the change of the position through time.
To your point, there are an infinite number of definitions we can apply to the equation defining a product. So Physics context + mathematical verbiage = elucidated ideas.