Wondering how this differs from something like Customer.io or Userlist?
Have some friends also working in a somewhat adjacent space (Audienceful) so will be watching you guys closely.
But in general it seems email is pretty crowded these days and a lot of the sub-niches are also pretty crowded (eg. Klayvio in ecomm, Customer.io in Saas, Substack/ghost in newsletters, Convertkit for wordpress bloggers, etc).
And for the most part all these apps are just sending on the big API-based senders under the hood (Eg. Amazon SES or Sendgrid). Even the newcomer API-based senders like Resend are just a wrapper around Amazon SES. Which makes any claims around differentiated deliverability on any email platform dubious at best.
Is the plan to build your own sending infra long term?
I would like to! It’s probably a bit further down the line for us.
You can do a lot to improved deliverability once you approach it at a platform level. We have access to various datapoints at scale that we can use to help individual users improve their deliverability vs working directly with the sending infra. Beyond that, we offer a platform that helps reduce pain and friction that might exist with more barebones, infrastructure focused services.
Not sure if this is a good or bad signal. The others don't offer free no CC plans because as soon as you get even the smallest bit well known you get swamped with spammers signing up.
Have some friends also working in a somewhat adjacent space (Audienceful) so will be watching you guys closely.
But in general it seems email is pretty crowded these days and a lot of the sub-niches are also pretty crowded (eg. Klayvio in ecomm, Customer.io in Saas, Substack/ghost in newsletters, Convertkit for wordpress bloggers, etc).
And for the most part all these apps are just sending on the big API-based senders under the hood (Eg. Amazon SES or Sendgrid). Even the newcomer API-based senders like Resend are just a wrapper around Amazon SES. Which makes any claims around differentiated deliverability on any email platform dubious at best.
Is the plan to build your own sending infra long term?