We actually have a transactional API (https://loops.so/docs/transactional/guide#sending-your-first...) so similar in that way.

Beyond that, our goal is to offer the single platform for email for your SaaS. So we’re focused on bringing together product, marketing and engineering in a single, hopefully cohesive and delightful, experience.

Loops seems similar to the likes of Mailmodo [0], not Sendgrid?

[0] https://www.ycombinator.com/companies/mailmodo

this is a layer on top of sendgrid. common functionality that a lot of users have to implement before any sendgrid api endpoint is invoked.

Have you thought about integrating with Sendgrid? Eg, if I'm set up on sendgrid NOW and could just plug that in and start using the service.

(I'm actually using Mailgun FWIW)

ah so bring your own MTA - that's an interesting idea and would definitely make it easier to switch over. How would you expect pricing to work at that point?

The same? You price per contact not per send after all