Price is too high, features too few, distinct advantages under compelling, and ergonomics too nomic ... until they aren't.

In other words, its a big change of form and function, not to mention the physics tradeoffs of these products, so it makes sense that the right combo is taking a while to fall into place.

If Apple customers, who have the shiny shells to shell out, fall in love with their devices, that will mean a lot.

You just described the iPhone I.

Price was high, but low enough for what it did that Apple couldn’t make enough.

Low enough that a tiny computer/MP3 player company remade what a phone was and left huge phone manufacturers spinning.

Record sales growth, customer satisfaction & retention year after year after year.

They quickly vacuumed up the majority of profits and revenue for the entire industry long before they had significant marketshare.

That day is why Apple is flirting with $3T.

Samsung was the only competitor I can think of that was nimble enough not to get promptly hammered.

An iconic example of good fit.

over 20 million quest 2s have been sold (ignoring all the other headsets...)